Plano has a lot going for it, from amazing schools to low crime to proximity to Dallas and Fort Worth. However, it seems that in the current market, those draws simply aren't strong enough. Despite a big boost in popularity in the wake of the pandemic, Plano is now ranked as one of the fastest-shrinking cities in Texas, with far more people leaving than are coming in. As a landlord, this means lower demand and higher vacancy rates.
But there's no need to panic. With the right approach to property marketing, there's no reason why you can't stand apart from the competition and find the right tenants to pay the right rates for your listings. Here are our essential real estate marketing tips for those navigating the tough market in Plano, TX.
Use Targeted Real Estate Advertising
Effective real estate advertising is essential for finding tenants and keeping them in a competitive market like Plano. Consider focusing on popular local platforms and social media channels that appeal to your target tenant demographic.
By investing in targeted advertising on platforms like Facebook, Instagram, and Google, you can reach a broader audience and increase your property's exposure. Additionally, listing your rental on local real estate websites like HAR.com and Zillow is a great way to attract prospective tenants actively searching for rentals in Plano.
Get Serious About Digital Marketing for Real Estate
In today's digital world, online presence is a must for rental properties. Set up a professional website or landing page that highlights your property's features, amenities, and photos. A well-designed website gives tenants an immediate visual impression of the space, and using tools like virtual tours can provide an immersive experience.
You can also consider email marketing to target Plano-based residents or local businesses, offering promotional discounts on rent or referral bonuses. Don't forget to leverage SEO best practices by incorporating keywords like "Plano rentals" to improve your website's ranking on search engines.
Push the Boat Out with Property Promotion Strategies
When it comes to property promotion strategies, focus on what will make your listing stand out. Here's a quick list to guide you:
- Highlight unique amenities
- Showcase recent upgrades
- Offer move-in specials
- Emphasize location benefits
- Include tenant testimonials
By emphasizing features that tenants in Plano value, such as proximity to schools or easy access to the Dallas metro area, you can better capture your audience's interest. Make sure to keep your listings up-to-date and visually appealing, as high-quality photos and concise descriptions can significantly boost engagement.
We Match Landlords with Tenants in Plano, TX
It might not be plain sailing in Plano right now, but that doesn't mean your assets should be sitting empty. The right approach to property marketing, alongside a targeted strategy and a focus on retention, will help you find the right tenants for long-term, stable returns.
If you require local, professional tenant placement services, you've come to the right place. PMI LegacyPro offers full-service management ranging from screening to advertising to leasing strategy. Give us a call to find out how we can match you with the right tenant today.
